Hot Product Development Trends Presented to Southeast IFT

IFN’s Scott Martling presented "Hot Trends in Product Development" at the Southeast Institute of Food Technologists meeting in Atlanta, GA on March 16, 2010. With the Increasing pressure on innovation and seemingly limitless sources of ever changing information which can make application of trend data more challenging than ever before, IFN’s experience working with food & beverage, supplement, and ingredient manufacturers gives IFN a unique perspective of new product development trends. The talk covered sharing insights in new health & wellness products, natural ingredients, private label defense strategies, and evolving approaches to the product development process.

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